Roslindale Village Holiday Cards For Sale
Full color front design on glossy card stock. Inside can be blank or have a black and white design with repeat image taken from front. Cards are $2 each and come with matching envelopes. Size; 4 3/4" x 7 1/4." Navigate to top tab Contact Me or email me at Bob@BobDWard.com to send me an email with your order or questions. Limited supply. Thanks
Roslindale Village Scavenger Hunt — Nov 28-Dec 10
I designed the Roslindale Scavanger Hunt Card (front & back). This is how it works.
Merchants around Roslindale Village have hidden vintage train cars from the Bay State Model Railroad Museum in their holiday storefront window displays. Match each of the 16 cars listed on the back side of this card to the business whose window you find it in. Find all 16 cars and enter your completed Scavenger Hunt card into a drawing to win a $100 shopping spree in Roslindale.
I just bought a Flip video ultra HD camcorder!
I love my new Flip cam because it's so easy to use. It is the software to make the movies that is most challenging. It's all in my attempt to better utilize social media to learn more about making video and creating online content to generate business leads.
I bought it at Target for $199 and plan to start shooting stories asap!
I will be at the Roslindale Tree Lighting ceremony on November 28, from 3-5pm with my cam. It's the start of the Roslindale Storefront Scavenger Hunt that will conclude on Thursday, December 10.
Wicked Local— Roslindale's Open Studios opens minds to art
Here is my best selling photo. The Pleasant Cafe.
I just registered for Adobe Creative Suite 4 Unleashed
You'll learn how to take advantage of the latest new features in Photoshop, Illustrator, InDesign and Acrobat, and how to intergrate between the Creative Suite applications. The workshop will give your workflow a power boost, and see how to take things to the next level with interactive content, Flash, 3D and more! All this for $49 and a full day of classes. It's at the Boston Convention Center, Tuesday December 1, 2009 while space is available. To find out more go to; www.KelbytrainingLIVE.com. See you there!
Branding Bob D Ward
It's a whole new world out there with companies downsizing in this economy. Hit bad are the advertising agencies. I became a victim to a layoff recently and finding work is almost nonexistent, especially for what I do — print production. Print is certainly not dead but the printing industry has been hit hard by the recession. So in my efforts to reposition myself as a print production artist, I have made some changes in my job search strategy.
First, my boat house graphic (which I have used on my business card now for almost 10 years) will become more prominent.
I felt it necessary to keep the same image rather than create a new one since the current image has gained much respect and recognition. It's actually a photograph that I took while taking a walk one day on my lunch break when I was working at ad agency Baldwin & Stone, which was located in Harvard Square in Cambridge MA. You may not have heard of Baldwin & Stone (formally called Harcomm) but you certainly knew its clients W.B. Mason or Citistreet. It was a March afternoon and I strolled down to the Charles River and was on the river banks across from the Weld Boathouse, (the name of the boathouse in the image). The trees had no leaves so using Photoshop I colored in the foliage and ran the image through a few filters to give it a painterly effect—an effect that I still use today on many of my photographic images.
I learned about Kuler which is a FREE web-hosted application,
to explore, create and share color themes fully integrated within Adobe Creative Suite (CS4). Essentially if you have a photograph or vector based image and you want to use colors from within that image Kuler extracts the main colors to have the look and feel of that image that you can use in your layout, web page, blog, your bedroom walls, or what ever your color project may be. So I imported my boat house graphic into Kuler and came up with these web based colors that I am using on this website, my business card and all my self promotional items. The colors are saved in a file format called Adobe Swatch Exchange (ASE) where you can import these colors into color palettes of your favorite Adobe program ie; Photoshop, InDesign, Illustrator. The numbers below each color represents the web based color. Learn more about Adobe Kuler.
The boathouse graphic is my self branding image and I use it
on all my self promotion and stationary projects using the Kuler created color palette above.
This blog, which is built into my new website is part of my strategy to help generate new job leads in an effort to bring
you the latest information in social media, graphics, branding, marketing, advertising, type, color, printing and imaging technology. My goal is to update the content regularly and have useful information for other print production artists as well as graphic designers and photographers. Please feel free to comment or contribute to my blog.
Roslindale Open Studios is One Month Away
Pictured below is the display window of the Roslindale Branch of the Boston Public Library. The 3 windows make a great opportunity for a repeat pattern of the logo that I designed. The event this year is November 7 & 8.
Welcome to My New Website!
Here is my first entry into my blog!