Welcome to my blog





My name is Bob Ward and I am a graphic designer/print production artist with many years in the business of getting things printed — from conception to delivery. My experience in fast-paced, deadline driven environments enables me to be better suited for high volume studios. I have worked for publishers, printers, advertising agencies and most recently health & benefits/retirement administration companies.

Due to company restructuring at Mercer, I was recently laid off (Nov. 2018). Working as a Production Artist/Designer, I provided print/web support and design to Mercer's Communications department. A high volume studio producing health and benifits with (some retirement) print/web products for their clients employees. Mercer is a global leader for trusted human resources and related financial advice, products and services.

Before Mercer, I was employed at Hill Holliday (til 12/08) — I was hired to work initially as a dedicated Mac Artist on the John Hancock retail account but later moved into the "studio" preparing print files for Hill Holliday's client base.

Embracing the latest prepress technology, I am proficient in Adobe InDesign, Illustrator, Photoshop and use Acrobat, MS Word, Excel and Powerpoint routinely. Being skilled as a mock-up artist, I have experience creating professional high-quality renditions and prototypes. In a days workload, I am able to rebuild files, resize ads to publication specifications and produce layout solutions from an art director's concepts or designs.

Do you need a reliable, senior print production artist? 
Please see Work Experience for my qualifications. 

Download my current professional resume


Using iMovie I made a few movies to promote non-profit organzations in my neighborhood, such as; Roslindale Main Streets & Roslindale Open Studios.
Go to my Videos page to view those videos.                              _____________________________________________________



I help promote my community of Roslindale by volunteering for Roslindale Village Main Street (RVMS). 
I was active on the RVMS Marketing team where I create ads, videos and other promotional collateral. Additionally,
I provide pro bono graphic design, print production, and photography services for RVMS.
Roslindale Village Main Street


 As one of the original organizers of Roslindale Open Studios (ROS), I provided volunteer hours and creative pro bono services including: graphic and logo design, program brochure, ads, banners, signage, print production to help brand the event. I also generated $4,000 in ad sales for the program brochure. Roslindale Open Studios

Roslindale Open Studios 2010 Preview Video



"By the way, our prepress operators told me that your file was absolutely great...they wish all of our clients would send in files as perfect as yours!"
— Don Woo at Park Press, So. Holland, IL

"Bob, What can I say— you are the best! Thanks for ALL
you have done for Roslindale Open Studios. The brochure, postcards, advertisements and posters that you worked your graphic design magic on helped to make the event a huge success. I really appreciate all your dedication. It was a pleasure working with you."
  — Janice Williams, Roslindale Open Studios Coordinator

“As a volunteer on the Marketing Committee that I chair for Roslindale Village Main Street, Bob is an excellent resource for our social media, design, print and video needs. He is passionate about promoting small businesses and demonstrates a strong understanding of the challenges that small business owners face in this economic climate. Bob has a prolific talent for conceptualizing and then producing short videos to raise awareness of Roslindale's events and neighborhood character. We have also relied on him for a long time to develop our printed promotions, as he is very skilled in design and print production. He always takes initiative, always delivers a high quality product, and is always willing to do more. Bob is a stellar, invaluable member of our team - I wish we had 10 more just like him!”
— Erin Lyons, Director of the HSPH Annual Fund, Office of External Relations, Harvard School of Public Health




I just bought a Flip video ultra HD camcorder!

I love my new Flip cam because it's so easy to use. It is the software to make the movies that is most challenging. It's all in my attempt to better utilize social media to learn more about making video and creating online content to generate business leads.

I bought it at Target for $199 and plan to start shooting stories asap!

I will be at the Roslindale Tree Lighting ceremony on November 28, from 3-5pm with my cam. It's the start of the Roslindale Storefront Scavenger Hunt that will conclude on Thursday, December 10.


Wicked Local— Roslindale's Open Studios opens minds to art


I just registered for Adobe Creative Suite 4 Unleashed

You'll learn how to take advantage of the latest new features in Photoshop, Illustrator, InDesign and Acrobat, and how to intergrate between the Creative Suite applications. The workshop will give your workflow a power boost, and see how to take things to the next level with interactive content, Flash, 3D and more! All this for $49 and a full day of classes. It's at the Boston Convention Center, Tuesday December 1, 2009 while space is available. To find out more go to; www.KelbytrainingLIVE.com. See you there! 


Roslindale Open Studios This Weekend. See me on YouTube!


My site # has changed for Roslindale Open Studios


Branding Bob D Ward

It's a whole new world out there with companies downsizing in this economy. Hit bad are the advertising agencies. I became a victim to a layoff recently and finding work is almost nonexistent, especially for what I do — print production. Print is certainly not dead but the printing industry has been hit hard by the recession. So in my efforts to reposition myself as a print production artist, I have made some changes in my job search strategy. 

First, my boat house graphic (which I have used on my business card now for almost 10 years) will become more prominent.
I felt it necessary to keep the same image rather than create a new one since the current image has gained much respect and recognition. It's actually a photograph that I took while taking a walk one day on my lunch break when I was working at ad agency Baldwin & Stone, which was located in Harvard Square in Cambridge MA. You may not have heard of Baldwin & Stone (formally called Harcomm) but you certainly knew its clients W.B. Mason or Citistreet. It was a March afternoon and I strolled down to the Charles River and was on the river banks across from the Weld Boathouse, (the name of the boathouse in the image). The trees had no leaves so using Photoshop I colored in the foliage and ran the image through a few filters to give it a painterly effect—an effect that I still use today on many of my photographic images.

I learned about Kuler which is a FREE web-hosted application,
to explore, create and share color themes fully integrated within Adobe Creative Suite (CS4). Essentially if you have a photograph or vector based image and you want to use colors from within that image Kuler extracts the main colors to have the look and feel of that image that you can use in your layout, web page, blog, your bedroom walls, or what ever your color project may be. So I imported my boat house graphic into Kuler and came up with these web based colors that I am using on this website, my business card and all my self promotional items. The colors are saved in a file format called Adobe Swatch Exchange (ASE) where you can import these colors into color palettes of your favorite Adobe program ie; Photoshop, InDesign, Illustrator. The numbers below each color represents the web based color. Learn more about Adobe Kuler.

The boathouse graphic is my self branding image and I use it
on all my self promotion and stationary projects using the Kuler created color palette above. 

This blog, which is built into my new website is part of my strategy to help generate new job leads in an effort to bring
you the latest information in social media, graphics, branding, marketing, advertising, type, color, printing and imaging technology. My goal is to update the content regularly and have useful information for other print production artists as well as graphic designers and photographers. Please feel free to comment or contribute to my blog. 



Roslindale Open Studios is One Month Away

Pictured below is the display window of the Roslindale Branch of the Boston Public Library. The 3 windows make a great opportunity for a repeat pattern of the logo that I designed. The event this year is November 7 & 8.


Welcome to My New Website!

Here is my first entry into my blog!

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